Bike kit vending machines branded beautifully by DWP Design

Date
26 March 2015

This morning I had a puncture that I couldn’t fix and had to get the train to work, so it feels timely to be writing about Bikestock, a range of vending machines full of cycling essentials that can be found all over New York and Boston. The concept is a simple one; inner tubes, spanners, tyre levers tyres and any number of other little bits and pieces that make your wheels turn smoothly are boshed into a vending machine so you can grab them on the go and, more importantly, at any time of day!

It’s a great idea, but it’s also accompanied by some great branding by David White Pond design, who’ve taken the pattern of a tyre tread and transformed it into a monogram and series of accent patterns. The supporting graphic materials are bold, colourful and accessible meaning the Bikestock vending machines look like a whole lot of fun – not just the preserve of die-hard fixie fanatics.

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DWP Design: Bikestock

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DWP Design: Bikestock

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DWP Design: Bikestock

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DWP Design: Bikestock

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DWP Design: Bikestock

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DWP Design: Bikestock

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DWP Design: Bikestock

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DWP Design: Bikestock

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DWP Design: Bikestock

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About the Author

James Cartwright

James started out as an intern in 2011 and came back in summer of 2012 to work online and latterly as Print Editor, before leaving in May 2015.

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