Disegno_studio_pepe_itsnicethat_colour9

Ab Rogers

Work / Miscellaneous

Is colour subjective? Disegno tests Johannes Itten’s colour theory

In the latest issue of Disegno, a collection of creatives explore the subjectivity of colour.

In 1928, art students at the Itten School in Berlin were set a new exercise. The school’s founder Johannes Itten (1888-1967) had asked his students to paint preset colour combinations within circles, but unrest soon set in. “‘We all think that the combinations you assigned are not harmonious,’” Itten remembered the class telling him. “‘We find them discordant and unpleasant.’”

Itten, a former Bauhaus tutor and one of the 20th century’s leading colour theorists, was surprised by the discontent. In response, he gave his students license to paint whatever combinations they found harmonic. “After an hour, I had the finished sheets spread out on the floor for inspection,” Itten wrote in his 1961 book The Art of Color. “Each student had painted several original, closely similar combinations of his sheet. But each student’s work was very different from the others. It was realised with astonishment that each had his own private conception of colour harmony […] This is subjective colour.”

This exercise in subjective colour forms only a small portion of The Art of Color, but its implications were far-reaching. “Any suggestion that subjective colour may reveal character or mode of thought and feeling should be avoided,” cautioned Itten, but he nonetheless acknowledged the significance of his findings for practitioners. “[Designers] sometimes tend to be guided by their own subjective colour propensities,” he wrote. “This may lead to misunderstandings and disputes, where one subjective judgment collides with another.”

Itten called for sensitivity to individual design challenges. “For the solution of many problems […] there are objective considerations that outweigh subjective preferences,” he wrote. A butcher’s shop should be decorated in colours that emphasise the redness and freshness of the meat; a Christening requires flowers in light, delicate shades; spaghetti packaging ought not to be designed with blue polka dots, for the “form and colour features are in conflict with the theme.”

March 2016 marks the 50th anniversary of Itten’s death, but his observations around the relative objectivity and subjectivity of colour remain vital to designers. To mark Itten’s contribution to the field, Disegno invited 11 contemporary designers, artists and architects to take Itten’s original test. The resultant artworks, curated by the Milan-based design practice Studio Pepe and photographed by Delfino Sisto Legnani, display the complexity of any creative practitioner’s relationship to colour.

Disegno #14 is out now.

Disegno_studio_pepe_itsnicethat_colour1

Fien Muller of Muller Van Severen

Disegno_studio_pepe_itsnicethat_colour2

Petra Olsson Gendt and Tanja Vibe of All the Way to Paris

Disegno_studio_pepe_itsnicethat_colour3

Jasper Morrison

Disegno_studio_pepe_itsnicethat_colour4

Arianna Lelli Mami and Chiara di Pinto of Studiopepe

Disegno_studio_pepe_itsnicethat_colour5

Edward Meadham of Blue Roses

Disegno_studio_pepe_itsnicethat_colour6

Bethan Laura Wood

Disegno_studio_pepe_itsnicethat_colour8

Ronan Bouroullec

Disegno_studio_pepe_itsnicethat_colour10

Laetitia de Allegri of De Allegri and Fogale

Disegno_studio_pepe_itsnicethat_colour7

Stine Gam and Enrico Fratesi of Gamfratesi

Disegno_studio_pepe_itsnicethat_colour12

Olafur Eliasson