With the design world’s attention now well and truly turned towards Milan, different exhibitors try different things to have their contributions stand out from the crowd. And while for some it’s all about being as big and as loud as possible, it’s great to see a brand realise that less can be more. COS have teamed up with Parisian duo Bonsoir Paris (whose talents we have espoused before) to produce a beautiful installation in the Ventura Lambrate district of this year’s Salone.
Challenged to showcase selected pieces from the COS spring/summer collection in a way that reflected the brand’s commitment to tactility and functionality, the Bonsoir boys (Remy Clémente and Morgan Maccari) came up with a series of displays based around versatile connecting joints. Echoing the “simple clean lines” that define the COS brand, the result is a quietly confident piece which shows off the COS wares in a calm setting and a relevant way. Read more about the process of designing this beauty of an installation here.
“We want to push the spectator’s curiosity and surprise them, we hope that it will be playful whilst still minimal,” Remy and Morgan said, and in this sublime film by Andrew Telling you get a real sense of just how well they succeeded.
The installation is on display until April 14.
This article was produced in collaboration with COS.
- Hippolyte Cupillard’s film follows the dreamlike ascent of a mountain climber
- Meet the speakers: Frances Corner, Yukai Du, Akinola Davies and Simon Landrein
- Illustrator Antoine Cossé talks about the highs and lows of creating comic books
- How Greg Barth and Droga5’s surreal, retro-futuristic ad for MailChimp was made
- Llewellyn Mejia's paintings created in between commercial projects
- Robert Nicol’s brutish but spirited illustrations spanning artistic mediums
- The return of the hovering art director: we asked comic artist Nadine Redlich to peer inside agency life
- Photographer Carlota Guerrero depicts the female body as a canvas for Apartamento (NSFW)
- After Disney, Nickelodeon and Cartoon Network, Miranda Tacchia’s characters found life on Instagram
- How to go freelance: need-to-know advice from creatives who made it
- YouTube releases its first own-brand font, YouTube Sans, inspired by the play button
- Photographer Raymond Rojas captures the “magic” in Disneyland Paris