Photographer and filmmaker Benedict Redgrove has created this wonderful three-and-a-half-minute film for ESPN, which captures the process of making a tennis ball at the Wilson Factory in Thailand. Each ball in the factory goes through 24 steps, and the hypnotic operation sees the balls germinate from taut rubber sheets rotating on a machine into fluffy, fluorescent spheres of bounciness, all stamped with the Wilson logo.
Benedict is a master of tight, technical imagery and the film is beautifully composed with many frames so perfectly executed the stills could easily become a series of photographs in their own right. Set to nothing but the dull murmurs of the factory machines and sweeping actions of the staff, no score is needed for the process is melodious enough.
- Michael Haddad mixes “push-in, French comics and paperback sci-fi” into postmodern illustrations
- Inside the latest Sneakersnstuff campaign by Wang & Söderström
- What if scarfs were breasts? Eisprung's enjoyably silly and well-crafted animation
- Photographer John Laurie explores sports culture in Uzbekistan
- Young love lasts a lifetime: Ewen Spencer on his new book
- The frustration of crazy golf embodied by student animation collective Megacomputeur
- BBC’s new typeface BBC Reith is designed to improve legibility on screen
- Life through the lens of enchanting photographer Vicki King
- The New York Times Magazine’s new cover is actually a painting
- Illustrator Ram Han’s Alice in Wonderland dreamscape
- Ikea uses ASMR technology in 25-minute, tingle inducing advert
- Designs of the Year 2017 shortlist includes Wolfgang Tillmans’ Remain campaign, the Refugee flag and Me & EU