Nintendo Cereal System? Morning Funnies? Here's cereal you can't get anymore...
Every night before I shut down my computer I kneel beside the monitor, light a candle, and give thanks to Buzzfeed. Now we don’t know where they’ve got most of this absolute treasure trove of old, questionable cereal from the 1980s from, but we do know that some of it is from the online archive of New York candy-lover Jason Liebig. Jason’s site is a homage to the spectacular, colourful packaging to be found on the shelves of the supermarket. You can see why people actually collect these old boxes — the bubble-type, the lurid colours and the hand-drawn cartoons are such a far cry from nutritional advice and pictures of healthy people you get on cereal these days, and are actually brilliant pieces of design that define an era. Check out some more drool-worthy packaging over on Jason’s Flickr page.
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Liv joined It’s Nice That as an intern in 2011 and worked across online, print and events, and was latterly Features Editor before leaving in May 2015.